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9120c Relations_News Media Relations

The Superintendent or designee will function as the District's communication representative with the news media
and the principal will serve that function at the school level. In order to maintain a progressive and coordinated
program of public relations for the District, it is essential that:
    A. Staff members not give school information or an interview requested by representatives of the news media
        without prior approval of the principal who will either set up an appointment for this purpose which will not
        interfere with the staff member's daily activities, or speak to the media representative about the matter
    B. Anyone given permission to photograph a nonpublic school event or activity must submit the photographs to
        principal for approval prior to their use in order to avoid possible invasion of privacy problems;
    C. In cases where there is doubt with regard to taste or privacy, but where it is felt that the publishing of the
        photograph serves a purpose which is in the best interests of the District, the principal will not authorize the
        use of the photograph without first obtaining a release from the individual(s) concerned or their parent or
    D. Students are not permitted to provide information about school activities or an interview to representatives of
        the news media without prior approval of the principal who is to be present at all such meetings with news
        media representatives.
The District and each school's principal shall:
    A. Be readily available to media representatives;
    B. Provide media representatives upon their request with all facts that give a true picture to the best of his/her
        knowledge, requesting, at the same time, that they not publish or broadcast any facts which are injurious to
        District personnel or students, or which would serve no constructive purpose;
    C. Keep media representatives fully informed with regard to the school system in all aspects, activities, and
        changes, so that any reporting will be done on the basis of a complete and valid overview;
    D. Submit, suggest or request feature stories or articles to media representatives which are of interest or
    E. Provide an agenda and other "background" material to media representatives who attend meetings of the
    F. Meet periodically with representatives of the news media to discuss District progress;
    G. Assist various school-related groups in their relations with the news media;
    H. Protect school personnel from any unnecessary demands on their time by news media representatives.
Approved/Adopted:  July 13, 2009
Sharon Weinstock,
Aug 3, 2011, 12:13 PM